Using Google Analytics To Improve SEO

Google Analytics is a fantastic tool used by webmasters to track how many people have hit there website or blog. You can also find out much more detailed information about this sort of information also. For example you can find out the most popular pages of your website, other websites that have reffered visitors to your site and also what keywords people have used to find your site.

So how is this information useful? Once you have found out what pages are getting hit the most, you can optimize them so they get hit more, or you could do the opposite and optimize the pages that aren’t getting hit as much. Any way you optimize individual pages on your site you will gain more traffic to your website. You can also decide which sites you should place a link too using Google Analytics. When you are getting lots of hits as a result of a reffering website, if you haven’t already linked to this site, it may be an idea to do so. This would be a good idea because you are repaying the favour and also improving your rankings because there website will obviously have high relevancy because you are getting hits from there site.

Monitoring your progress is also definately useful. This way you can establish wich SEO methods you decide to use work the best. If you improve your on site SEO factors and you gain hardly no traffic, but then you gain several high quality backlinks to your website and your traffic suddenly jumps up. You know that link building is more effective than on page SEO and you should maybe concentrate abit more on that. (I’m not saying it is, just using it as an example).

By seeing what keywords your site is performing best for may also spark up new ideas for new keywords to optimize for and also more topics to blog about. Google Analytics is a very useful tool for people to improve traffic to there website or blog when it is used properly.