SEO Tips

White Hat SEO Tips

White Hat SEO is a term that is used to define good legal practice in SEO. All white hat means is that you follow the search engines rules. If you do not stick to these rules then you may gain a short term position in the search engines, but you will almost definately get found out in the long term and be penalized severely.

The opposite to white hat SEO is black hat SEO. This basically means that you don’t follow the rules (as you probably guessed).

So what are black hat SEO techniques?

Here are a few :

  • Using link farms
  • Keyword spamming your alt text
  • Spamming your link on blog posts
  • Sending automated spam emails
  • Lots of affiliate links
  • Buying cheap rubbish traffic
  • Automated duplicate content

Using these techniques to better your ranking in the search engines will not do you any good long term. Google will realise what you have done when it goes to give your site a rank and it will put your site in the sandbox. The sandbox is the name of the place where Google put’s penalized sites. In theory it should remove all there search engine traffic.

Here are some white hat seo tips that you can use to better your site’s SEO.

  • Write lot’s of good content that you don’t have to force people to link too, or link to it yourself by spamming.
  • Keep your site updated regularly so you have a chance of your readers / viewers returning.
  • Use breadcrumbs at the bottom of every page so it makes it easier for the user to navigate and gives you a better linking structure.
  • Use your title tag and heading tags correctly, basic SEO is just generally good web design. Using web design properly will let you optimize your site alot easier.

By doing everything the genuine way, you may not see results as quick, but you will definately benefit from it in the long term. You should never look for short term results with SEO.

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