Keep Informed By Your SEO Expert

Many people will pay people lot’s of money to perform SEO on behalf of them for there website. I was angry to hear that many people who did pay SEO experts to optimize there site, never even asked them what they got for there money. SEO has many different tasks that relate to it… link building, on page optimization, ppc.

For all you know you may be paying your SEO expert to do absolutely nothing , but yet you beleive you are getting your moneys worth, because your site has improved a couple of rankings (probably down to domain age).  If you do see big results fast, you should still question what he has done, black hat techniques often work short term, but Google will find you out in the long term.. meaning you can expect to see your site in the sandbox.

If you have had your website designed proffessionaly by someone who knows what they are doing, your site should already be optimized for the search engines, because all Google looks for is RELEVANCY and GOOD PRACTICE. So if your website is relevant to the keyword you want to optimize for and it adheres to Googles Webmaster Guidelines then you shouldn’t go far wrong. If you have had your website made proffesionally, then you may consider paying some on to build links to your website. Even then you still need to keep track of what there doing. If you pay them £100 and they spend £30 on using an automated program to submit your site to thousands of directories (takes about 5 minutes), they have just earned £70 and probably just got your site banned from Google ( even though you do have more links ). You should ask for a report for who they have asked to link to you, what anchor text they are using and then what sites have actually linked to you. You should pay them by how many sites they get to link to you and not for there time.