Don’t Keyword Stuff For SEO

I recently just got home from work and was angry at hearing about one of Wrexham’s local web design businesses who is keyword stuffing for SEO purposes. I think that a couple of years ago that this would of been OK for smaller search engines, such as Yahoo and Alltheweb (any search engine that isn’t Google) and that it did probably work to an extent.

Working for local government, I have learnt the importance of accessibility and usability with web design. Keyword stuffing is probably one of the worst practices I could think of. It reduces both the usability and accessibility of the website.

If a blind person visits your website and has to have everything read out to him by a computer program, if you have spammed lot’s of un-necessary keywords then more than likely when the piece of software comes to this image, it would read out what the image is (because you haven’t used alternate text properly), it will read out the list of keywords you have spammed. This will loose you the respect of this blind person and you will probably get punished by Google for keyword spamming anyway.

You should try and focus on one keyword. You should include it in your title, meta description, maybe in one of the alternate texts and in the main body of your text. It is no good optimizing your page for loads of different keywords, if you can’t even rank well for just one. When designing your site, as long as you have got a main keyword in your title tag and your html is clean, don’t write your content for SEO, just make it read properly.

If you are blatantly repeating your keyword every 3 – 4 words then it won’t read properly, nobody will link to you, because your content is useless and you will get penalized by Google for spamming. Stay clear from keyword stuffing.