How PageRank Is Calculated On Your Website

Google PageRank is the importance or popularity score that Google assigns to your website depending on how it sees it. PageRank will be assigned to every page on your website and not just your main index page. For technical people looking for a better understanding you could visit the PageRank Wikipedia Page

Google PageRank will not directly affect your actual rankings in the search engine, but it will however set a trend… E.g the higher PageRank pages will generally appear higher in the search rankings. However this is not always true. It is updated about every 3-4 months. It can be a useful tool to see if Google has realised your SEO efforts.

PageRank is firstly calculated at your main index page, moves on to your secondary folders… categories e.t.c and then your tertiary folders… articles or products. It is then spread out accordingly due to how important Google sees your website to be. This will depend on the amount of incoming links your page has, it’s on page optimization and the usefulness of your content.

If your site has an article on your home page and then the same article 2 folders deep. The home page will inherit the PageRank of the other article that is two folders deep. This is because.. as I mentioned earlier. Google will start from the top down. Think of it as a pyramid. Try not to use duplicate content where you can.

The best way to get PageRank throughout your pages is to pick one or two keywords for each individual page of your site. You should then include this keyword in your title tag, in your meta tags, in your heading tag and a couple of times throughout the article. If your content is good enough then people will eventually find it and link to it.